🇺🇸 The Roots Picnic 2026

Latest edition30-31 May 2026

LocationPhiladelphia, PA, United States

Real-Time Online Performance (1st Showday to 5 days after last showday)

358 postsi1.6m engagementsi1.1% Real-Time ERi112.9m video viewsi1.6m likesi41.6k commentsi1.1k sharesi3.3k savesiSentiment: 🔥i

GenresHip-Hop · Soul

Daily capacity30,000

OwnershipCompany: Live Nation Urban / Group: Live Nation

LinksWebsite · Instagram (190.7k followers) · TikTok (5.7k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

60.4

2026

FEI

🌎 Ranked: #64 Worldwide

🇺🇸 Ranked: #19 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #15 in the World for Hip-Hop•🇺🇸 Ranked: #6 in United States for Hip-Hop•🌎 Ranked: #2 in the World for Soul•🇺🇸 Ranked: #1 in United States for Soul•🌎 Ranked: #15 in the World for Hip-Hop•🇺🇸 Ranked: #6 in United States for Hip-Hop•🌎 Ranked: #2 in the World for Soul•🇺🇸 Ranked: #1 in United States for Soul•

For Real-Time Posting Volume (358)

🌎 Ranked: #6 in the World

🇺🇸 Ranked: #5 in United States

For Real-Time Posting Volume (358)

🌎 Ranked: #6 in the World

🇺🇸 Ranked: #5 in United States

For # Total Engagements (1.6m)

🌎 Ranked: #17 in the World

🇺🇸 Ranked: #12 in United States

For Real-Time Engagement Rate (1.1%)

🌎 Ranked: #212 in the World

🇺🇸 Ranked: #40 in United States

For Sentiment Rating (🔥)

🌎 Ranked: #205 in the World

🇺🇸 Ranked: #41 in United States

What's shaping this score?

Massive reach and reaction, sentiment still cold

What's Working

Instagram is where The Roots Picnic connects hardest: it turns more of its reach into reactions than most Instagram accounts manage, and the platform delivers the festival's biggest haul of likes, comments and shares.

Its posts caught more reactions across a single edition than almost any festival on the planet manages. The sheer volume of engagement The Roots Picnic pulled is exceptional.

The video reaches far. Reels and TikToks from this festival land on screens at scales only a handful of festivals worldwide ever achieve, which means the content is built to travel and audiences are watching.

The feed stayed live all weekend. A steady stream of real-time posts kept people in the moment during the event, with 154 posts per day on Instagram during the PAW (peak attention window) and 25 per day on TikTok, both meeting the live coverage standard.

Its posts caught more reactions than any other Soul festival on the planet, a clear lead in its genre.

Private to the festival team

7 findings for The Roots Picnic — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta ReelView post ↗
@brandy on the AT&T Stage
153.6k engagements · Engagement Rate 78.2% · Sentiment: 🔥🔥🔥🔥🔥
2Insta ReelView post ↗
Pretty sure everyone wants what’s in the picnic basket…👀🧺 @ATT is out here leveling up the festival experienc
79.3k engagements · Engagement Rate 40.4% · Sentiment: 🥶
3Insta ReelView post ↗
@jazminesullivan joined Jay-Z on stage at the @rootspicnic to perform ‘Feelin’ It’
64.3k engagements · Engagement Rate 32.7% · Sentiment: 🔥🔥🔥
4Insta ReelView post ↗
LEGENDARY NIGHT 🙌🏾🐐 JAŸ-Z welcomed Beanie Sigel, Freeway, Meek Mill, and Jazmine Sullivan to the @rootspicnic
61.7k engagements · Engagement Rate 31.4% · Sentiment: 🔥🔥🔥🔥
5Insta ReelView post ↗
Philly’s finest out here ready to battle 😂😂😂 @rootspicnic 2026 really has everybody in a good mood!!! ✨🌳🧺🔥 Let
52.5k engagements · Engagement Rate 26.7% · Sentiment: 🔥🔥🔥