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🇦🇺 Laneway Festival Melbourne 2026

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Latest edition13 Feb 2026

LocationMelbourne, Australia

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Real-Time Online Performance (1st Showday to 5 days after last showday)

127 postsi1.0m engagementsi5.2% Real-Time ERi15.2m video viewsi981.5k likesi3.1k commentsi17.4k sharesi11.7k savesiSentiment: 🔥i

GenresIndie · Pop · Alternative

Daily capacity20,000

OwnershipCompanies: St Jerome's Laneway Pty Ltd, Laneway Festival / Group: TEG

LinksWebsite · Instagram (229.7k followers) · TikTok (62.0k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

59.3

2026

FEI

🌎 Ranked: #67 Worldwide

🇦🇺 Ranked: #3 in Australia

✗ Not yet TagMix-Enabled

🌎 Ranked: #11 in the World for Indie•🇦🇺 Ranked: #1 in Australia for Indie•🌎 Ranked: #31 in the World for Pop•🇦🇺 Ranked: #1 in Australia for Pop•🌎 Ranked: #16 in the World for Alternative•🇦🇺 Ranked: #1 in Australia for Alternative•🌎 Ranked: #11 in the World for Indie•🇦🇺 Ranked: #1 in Australia for Indie•🌎 Ranked: #31 in the World for Pop•🇦🇺 Ranked: #1 in Australia for Pop•🌎 Ranked: #16 in the World for Alternative•🇦🇺 Ranked: #1 in Australia for Alternative•

For Real-Time Posting Volume (127)

🌎 Ranked: #72 in the World

🇦🇺 Ranked: #3 in Australia

For Real-Time Posting Volume (127)

🌎 Ranked: #72 in the World

🇦🇺 Ranked: #3 in Australia

For # Total Engagements (1.0m)

🌎 Ranked: #32 in the World

🇦🇺 Ranked: #1 in Australia

For Real-Time Engagement Rate (5.2%)

🌎 Ranked: #31 in the World

🇦🇺 Ranked: #4 in Australia

For Sentiment Rating (🔥)

🌎 Ranked: #189 in the World

🇦🇺 Ranked: #9 in Australia

What's shaping this score?

Biggest reaction haul in Australia, comments still quiet

What's Working

Its posts caught more reactions than any other festival in Australia, and more than three quarters of festivals worldwide. The reactions pour in, but almost all of them are likes: comments make up a smaller share of that big haul than at almost any festival in the world, so the crowd is applauding rather than talking.

Instagram is where Laneway lands hardest: it turns more of its reach into reactions than in the top 25% of Instagram accounts, a standing no other TEG festival matches.

The video punches through: its Reels and TikToks are watched far beyond the festival's own following, placing it in the top 25% of festivals worldwide for video reach.

The feed never went quiet: during the PAW (peak attention window), Laneway posted 59 times a day on Instagram and 68 times a day on TikTok, both well above the 25 to 50 posts per day standard for real-time festival coverage. That steady run of content kept the audience in the moment all weekend.

On TikTok, the engagement rate sits in the top half among TikTok accounts, and the platform delivered the biggest reaction haul of the two channels, though Instagram remains the stronger performer when measured against its own platform.

Private to the festival team

4 findings for Laneway Festival Melbourne — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1TikTokView post ↗
Interesting 🤔 @tucker #sally
162.7k engagements · Engagement Rate 55.7% · Sentiment: 🔥
2Insta ReelView post ↗
Don’t think we will ever stop replaying this moment @robertirwinphotography @rolemodel
115.2k engagements · Engagement Rate 39.5% · Sentiment: 🔥🔥🔥
3TikTokView post ↗
Don’t think we will ever stop replaying this moment tbh @Robert Irwin @tucker #laneway2026
85.1k engagements · Engagement Rate 29.2% · Sentiment: 🥶
4TikTokView post ↗
Who’s our Melbourne Sally gonna be? 😋
64.0k engagements · Engagement Rate 21.9% · Sentiment: 🔥
5TikTokView post ↗
🥹🥹🥹 yes i am and i always will!!!!!!! @tucker 🫶 #laneway2026
53.4k engagements · Engagement Rate 18.3% · Sentiment: 🔥