🇺🇸 Summerfest 2026

Latest edition2-4 Jul 2026

LocationMilwaukee, WI, United States

Real-Time Online Performance (1st Showday to 5 days after last showday)

99 postsi97.0k engagementsi4.1% Real-Time ERi1.1m video viewsi86.4k likesi885 commentsi7.1k sharesi2.7k savesiSentiment: 🔥i

GenresPop · Rock · Country · Hip-Hop · R&B

Daily capacity100,000

OwnershipIndependent

LinksWebsite · Instagram (147.8k followers) · TikTok (29.4k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

25.9

2026

FEI

🌎 Ranked: #208 Worldwide

🇺🇸 Ranked: #40 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #90 in the World for Pop•🇺🇸 Ranked: #9 in United States for Pop•🌎 Ranked: #91 in the World for Rock•🇺🇸 Ranked: #14 in United States for Rock•🌎 Ranked: #15 in the World for Country•🇺🇸 Ranked: #11 in United States for Country•🌎 Ranked: #32 in the World for Hip-Hop•🇺🇸 Ranked: #8 in United States for Hip-Hop•🌎 Ranked: #2 in the World for R&B•🇺🇸 Ranked: #2 in United States for R&B•🌎 Ranked: #90 in the World for Pop•🇺🇸 Ranked: #9 in United States for Pop•🌎 Ranked: #91 in the World for Rock•🇺🇸 Ranked: #14 in United States for Rock•🌎 Ranked: #15 in the World for Country•🇺🇸 Ranked: #11 in United States for Country•🌎 Ranked: #32 in the World for Hip-Hop•🇺🇸 Ranked: #8 in United States for Hip-Hop•🌎 Ranked: #2 in the World for R&B•🇺🇸 Ranked: #2 in United States for R&B•

For Real-Time Posting Volume (99)

🌎 Ranked: #93 in the World

🇺🇸 Ranked: #25 in United States

For Real-Time Posting Volume (99)

🌎 Ranked: #93 in the World

🇺🇸 Ranked: #25 in United States

For # Total Engagements (97.0k)

🌎 Ranked: #133 in the World

🇺🇸 Ranked: #31 in United States

For Real-Time Engagement Rate (4.1%)

🌎 Ranked: #66 in the World

🇺🇸 Ranked: #23 in United States

For Sentiment Rating (🔥)

🌎 Ranked: #200 in the World

🇺🇸 Ranked: #38 in United States

What's shaping this score?

TikTok powerhouse, Instagram drag, sentiment problem

What's Working

TikTok is where Summerfest connects hardest. More of the people who see its clips there stop and react, landing it in the top half of TikTok accounts worldwide, a rare strength on a platform where most festivals languish.

People forward these posts to their friends at a rate almost no other festival achieves. The share haul is exceptional, which means the festival's reach extends far beyond the accounts it owns, into networks it never paid to reach.

Summerfest's posts get saved constantly. Viewers bookmark them at a rate almost no other festival in the world matches, and people only save what they plan to return to, which signals genuine intent to attend.

The total reaction haul sits middling against the worldwide field, but the composition tells the real story: TikTok is pulling the weight while Instagram drags. On TikTok alone, the festival is landing a bigger reaction count than most accounts on that platform.

Private to the festival team

9 findings for Summerfest — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1TikTokView post ↗
The @T-Mobile Stage was INSANE tonight with FLO RIDA🎉✨🔥 #summerfest #milwaukee
24.5k engagements · Engagement Rate 13.9% · Sentiment: 🥶🥶🥶
2TikTokView post ↗
we heard 2026 is the new 2016 👀 #mannequinchallenge #summerfest #Milwaukee #festival #wisconsin
7.6k engagements · Engagement Rate 4.3% · Sentiment: 🥶
3TikTokView post ↗
The stars were out in Milwaukee this weekend👀 #summer #celebrities #milwaukee #musicfestival #summerfest
5.6k engagements · Engagement Rate 3.2% · Sentiment: 🔥
4TikTokView post ↗
WITH THE FUR #applebottomjeans #low #florida #nostalgia #concert 📍@T-Mobile Stage
4.4k engagements · Engagement Rate 2.5%
5TikTokView post ↗
lost our voices singing along tonight #alexwarren #bloodline #alexwarrenconcert #summerfest #concert @Alex
4.2k engagements · Engagement Rate 2.4% · Sentiment: 🔥🔥🔥🔥