🇰🇷 Seoul Jazz Festival 2026

Latest edition22-24 May 2026

Real-Time Online Performance (1st Showday to 5 days after last showday)

83 postsi51.0k engagementsi1.0% Real-Time ERi55.7k video viewsi49.6k likesi398 commentsi357 sharesi684 savesiSentiment: 🔥🔥🔥🔥i

GenresJazz · Soul · Pop

Daily capacity25,000

OwnershipIndependent

LinksWebsite · Instagram (95.9k followers) · TikTok (246.0k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

25.6

2026

FEI

🌎 Ranked: #210 Worldwide

🇰🇷 Ranked: #3 in South Korea

✗ Not yet TagMix-Enabled

🌎 Ranked: #8 in the World for Jazz•🇰🇷 Ranked: #1 in South Korea for Jazz•🌎 Ranked: #12 in the World for Soul•🇰🇷 Ranked: #1 in South Korea for Soul•🌎 Ranked: #91 in the World for Pop•🇰🇷 Ranked: #1 in South Korea for Pop•🌎 Ranked: #8 in the World for Jazz•🇰🇷 Ranked: #1 in South Korea for Jazz•🌎 Ranked: #12 in the World for Soul•🇰🇷 Ranked: #1 in South Korea for Soul•🌎 Ranked: #91 in the World for Pop•🇰🇷 Ranked: #1 in South Korea for Pop•

For Real-Time Posting Volume (83)

🌎 Ranked: #112 in the World

🇰🇷 Ranked: #1 in South Korea

For Real-Time Posting Volume (83)

🌎 Ranked: #112 in the World

🇰🇷 Ranked: #1 in South Korea

For # Total Engagements (51.0k)

🌎 Ranked: #162 in the World

🇰🇷 Ranked: #2 in South Korea

For Real-Time Engagement Rate (1.0%)

🌎 Ranked: #215 in the World

🇰🇷 Ranked: #3 in South Korea

For Sentiment Rating (🔥🔥🔥🔥)

🌎 Ranked: #71 in the World

🇰🇷 Ranked: #1 in South Korea

What's shaping this score?

Comments glow, but clips barely travel

What's Working

The comments run positive. People left happy and went back to say it, placing Seoul Jazz in the top half of festivals worldwide for sentiment.

Instagram held the line. It posted 26 times a day during the PAW (peak attention window) across the three show days, meeting the live-coverage benchmark and delivering the bulk of the festival's reaction haul.

Seoul Jazz ranks second in South Korea, trailing only World DJ Festival, a position built on comment warmth that cuts across the noise most festivals struggle with.

Private to the festival team

8 findings for Seoul Jazz Festival — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1TikTokView post ↗
Love affair 🦋 happy aapi month <3
13.2k engagements · Engagement Rate 3.9% · Sentiment: 🔥🔥🔥🔥
2Insta CarouselView post ↗
[The 18th Seoul Jazz Festival 2026] 여러분 덕분에 완성된 서재페 둘째 날! 돌아가시는 발걸음마다 오늘의 행복으로 가득하시길 바랍니다😍 SJF 2026은 끝나지 않았어
6.8k engagements · Engagement Rate 2.0% · Sentiment: 🔥🔥🔥🔥🔥
3Insta CarouselView post ↗
[The 18th Seoul Jazz Festival 2026] 우리의 추억을 사진으로 남겨요💛 포토존에서 폼폼푸린과 함께 사진도 찍고🍮 따뜻한 감성 가득, 여름이 오는 향기 가득 음악으로 꽉 찬
5.2k engagements · Engagement Rate 1.5% · Sentiment: 🔥
4Insta CarouselView post ↗
[The 18th Seoul Jazz Festival 2026] 제18회 서울재즈페스티벌 2026의 모든 공연이 막을 내렸습니다! 함께 즐겨주신 모든 관객 여러분께 진심으로 감사드립니다. 이렇게
2.7k engagements · Engagement Rate 0.8% · Sentiment: 🔥🔥🔥
5Insta Post (static)View post ↗
[The 18th Seoul Jazz Festival 2026] 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨! 𝗦𝗘𝗘 𝗬𝗢𝗨 @ 𝗦𝗝𝗙 𝟮𝟬𝟮𝟳 🩷 제18회 서울재즈페스티벌 2026을 찾아주신 모든 관객, 아티스트 및
2.2k engagements · Engagement Rate 0.6% · Sentiment: 🔥🔥🔥