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๐Ÿ‡บ๐Ÿ‡ธ Sips & Sounds Music Festival 2026

Claim this festival โ†’
Latest edition13-14 Mar 2026
LocationAustin, TX - Auditorium Shores, United States
Real-Time Online Performance (1st Showday to 5 days after last showday)
39 postsi33.4k engagementsi4.4% Real-Time ERi403.0k video viewsi32.8k likesi606 commentsiSentiment: ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅi
GenresPop ยท Rock
OwnershipCompany: C3 / Group: Live Nation
FESTIVAL ENGAGEMENT INDEX SCORE
51.5
2026
FEI
๐ŸŒŽ Ranked: #105 Worldwide
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #26 in United States
โœ— Not yet TagMix-Enabled
๐ŸŒŽ Ranked: #48 in the World for Popโ€ข๐Ÿ‡บ๐Ÿ‡ธ Ranked: #7 in United States for Popโ€ข๐ŸŒŽ Ranked: #47 in the World for Rockโ€ข๐Ÿ‡บ๐Ÿ‡ธ Ranked: #10 in United States for Rockโ€ข๐ŸŒŽ Ranked: #48 in the World for Popโ€ข๐Ÿ‡บ๐Ÿ‡ธ Ranked: #7 in United States for Popโ€ข๐ŸŒŽ Ranked: #47 in the World for Rockโ€ข๐Ÿ‡บ๐Ÿ‡ธ Ranked: #10 in United States for Rockโ€ข
For Real-Time Posting Volume (39)
๐ŸŒŽ Ranked: #171 in the World
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #40 in United States
For Real-Time Posting Volume (39)
๐ŸŒŽ Ranked: #171 in the World
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #40 in United States
For # Total Engagements (33.4k)
๐ŸŒŽ Ranked: #179 in the World
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #38 in United States
For Real-Time Engagement Rate (4.4%)
๐ŸŒŽ Ranked: #57 in the World
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #19 in United States
For Sentiment Rating (๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ)
๐ŸŒŽ Ranked: #55 in the World
๐Ÿ‡บ๐Ÿ‡ธ Ranked: #14 in United States

What's shaping this score?

High reaction rate, low reach and volume

What's Working

When Sips & Sounds posts, people respond. The share of viewers who stop and react sits ahead of most festivals globally, a rare strength that shows the audience that does see the content finds it worth engaging with.
The comments run positive. People left happy and went back to say it, placing sentiment in the top half of festivals worldwide and well ahead of most US festivals.
On Instagram, where the festival concentrates its effort, the engagement rate ranks in the top 25% among Instagram accounts, proving the core audience is primed and reactive.
Private to the festival team

9 findings for Sips & Sounds Music Festival โ€” the honest negatives and the recommendations that fix them โ€” are visible only to the festival's authorised representatives, free of charge.

Most engaging posts, this edition

  • We had the best time with @therunaroundsband ๐Ÿซถ

๐ŸŽฅ @lochkeyvideo
    We had the best time with @therunaroundsband ๐Ÿซถ ๐ŸŽฅ @lochkeyvideo
    10.3k engagements ยท Engagement Rate 75.6% ยท Sentiment: ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ
  • The only & only @xtina ๐Ÿ‘‘

๐Ÿ“ธ @rohofoto
    2Insta CarouselView post โ†—
    The only & only @xtina ๐Ÿ‘‘ ๐Ÿ“ธ @rohofoto
    2.0k engagements ยท Engagement Rate 14.7% ยท Sentiment: ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ
  • Meet me at @majorlazer ๐Ÿชฉ

๐ŸŽฅ @lochkeyvideo
    Meet me at @majorlazer ๐Ÿชฉ ๐ŸŽฅ @lochkeyvideo
    1.6k engagements ยท Engagement Rate 12.1% ยท Sentiment: ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ
  • We only wanna dance with @therunaroundsband ๐ŸŽธ

๐Ÿ“ธ @helloisandrewphoto
    4Insta CarouselView post โ†—
    We only wanna dance with @therunaroundsband ๐ŸŽธ ๐Ÿ“ธ @helloisandrewphoto
    1.3k engagements ยท Engagement Rate 9.3%
  • Cheers to a magical night at Auditorium Shores โœจ๐Ÿฅ‚

๐Ÿ“ธ @helloisandrewphoto
    5Insta Post (static)View post โ†—
    Cheers to a magical night at Auditorium Shores โœจ๐Ÿฅ‚ ๐Ÿ“ธ @helloisandrewphoto
    1.2k engagements ยท Engagement Rate 8.7%

Relative position

100
๐Ÿ‡ฌ๐Ÿ‡ง C2C: Country to Country (AEG Presents / AEG)
FEI52.0
101
๐Ÿ‡จ๐Ÿ‡ฟ Colours of Ostrava (Independent)
FEI51.9
102
๐Ÿ‡ซ๐Ÿ‡ฎ Tuska (Superstruct)
FEI51.9
103
๐Ÿ‡ฎ๐Ÿ‡น Firenze Rocks (Live Nation Italy / Live Nation)
FEI51.7
104
๐Ÿ‡ฌ๐Ÿ‡ง Forbidden Forest (Independent)
FEI51.6
105
๐Ÿ‡บ๐Ÿ‡ธ Sips & Sounds Music Festival (C3 / Live Nation)
FEI51.5
106
๐Ÿ‡บ๐Ÿ‡ธ Lost In Dreams (Insomniac / Live Nation)
FEI51.3
107
๐Ÿ‡ธ๐Ÿ‡ช Broken Summer (FKP Scorpio / CTS Eventim)
FEI51.3
108
๐Ÿ‡ณ๐Ÿ‡ฟ Electric Avenue (Independent)
FEI50.9
109
๐Ÿ‡ฌ๐Ÿ‡ง Fly Open Air (Independent)
FEI50.7
110
๐Ÿ‡ณ๐Ÿ‡ฑ Bospop (Mojo Concerts / Live Nation)
FEI50.3

Score history

First scored edition. The score history graph appears from the second edition, with annual change flags.