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🇧🇷 Lollapalooza Brasil 2026

Latest edition20-22 Mar 2026

LocationSão Paulo, Brazil

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Real-Time Online Performance (1st Showday to 5 days after last showday)

145 postsi1.6m engagementsi1.4% Real-Time ERi53.3m video viewsi1.5m likesi25.6k commentsi5.6k sharesi16.5k savesiSentiment: 🔥i

GenresAlternative · Rock · Hip-Hop · Electronic · Pop

Daily capacity80,000

OwnershipCompanies: C3, Lollapalooza, Rock World / Group: Live Nation

LinksWebsite · Instagram (1.2m followers) · TikTok (307.8k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

48.3

2026

FEI

🌎 Ranked: #122 Worldwide

🇧🇷 Ranked: #2 in Brazil

✓ TagMix enabled

🌎 Ranked: #29 in the World for Alternative•🇧🇷 Ranked: #1 in Brazil for Alternative•🌎 Ranked: #51 in the World for Rock•🇧🇷 Ranked: #1 in Brazil for Rock•🌎 Ranked: #23 in the World for Hip-Hop•🇧🇷 Ranked: #1 in Brazil for Hip-Hop•🌎 Ranked: #60 in the World for Electronic•🇧🇷 Ranked: #2 in Brazil for Electronic•🌎 Ranked: #53 in the World for Pop•🇧🇷 Ranked: #1 in Brazil for Pop•🌎 Ranked: #29 in the World for Alternative•🇧🇷 Ranked: #1 in Brazil for Alternative•🌎 Ranked: #51 in the World for Rock•🇧🇷 Ranked: #1 in Brazil for Rock•🌎 Ranked: #23 in the World for Hip-Hop•🇧🇷 Ranked: #1 in Brazil for Hip-Hop•🌎 Ranked: #60 in the World for Electronic•🇧🇷 Ranked: #2 in Brazil for Electronic•🌎 Ranked: #53 in the World for Pop•🇧🇷 Ranked: #1 in Brazil for Pop•

For Real-Time Posting Volume (145)

🌎 Ranked: #50 in the World

🇧🇷 Ranked: #1 in Brazil

For Real-Time Posting Volume (145)

🌎 Ranked: #50 in the World

🇧🇷 Ranked: #1 in Brazil

For # Total Engagements (1.6m)

🌎 Ranked: #18 in the World

🇧🇷 Ranked: #1 in Brazil

For Real-Time Engagement Rate (1.4%)

🌎 Ranked: #202 in the World

🇧🇷 Ranked: #2 in Brazil

For Sentiment Rating (🔥)

🌎 Ranked: #197 in the World

🇧🇷 Ranked: #2 in Brazil

What's shaping this score?

Massive reach, minimal reaction.

What's Working

Its video travels. Reels and TikToks from this festival reach audience sizes only a handful of festivals on the planet ever see.

Its posts caught more reactions across a single edition than almost any festival on the planet manages, ranking among the top tier globally in total engagement volume.

The feed never went quiet. During the PAW (peak attention window), Lollapalooza Brasil posted 30 times a day on Instagram and 18 times a day on TikTok, a steady run of real-time content that kept the audience in the moment all weekend.

Uses TagMix, so the live clips carry authentic, high-quality audio which evokes the feeling of being there and builds a stronger emotional connection with the viewer.

Instagram met the live coverage benchmark and performs at a similar level to TikTok, meaning the festival has no weak channel to rebuild from scratch.

Private to the festival team

7 findings for Lollapalooza Brasil — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

Claim This Festival Request Accreditation

Most engaging posts, this edition

1TikTokView post ↗
Se depender do @Porquinho da Paulista o flashmob dos carpenters está garantido no #LollaBR! Vem @Sabrina Carpe
159.9k engagements · Engagement Rate 10.8% · Sentiment: 🔥
2Insta ReelView post ↗
@sabrinacarpenter é O MOMENTO! Ela entregou TUDO e a gente, é claro, também. Como ela mesmo falou, nós somos a
84.2k engagements · Engagement Rate 5.7% · Sentiment: 🔥🔥🔥🔥
3TikTokView post ↗
Sentiu a brisa daí?? 🪭🤣 #LollaBR #Lollapalooza #Leque #Festivalnotiktok #LollapaloozaBrasil
65.7k engagements · Engagement Rate 4.4% · Sentiment: 🥶🥶🥶
4Insta CarouselView post ↗
The Greatest of All Time! @feliciathegoat, você vive nos nossos sonhos! Já podemos fazer esse momento do #Lol
61.3k engagements · Engagement Rate 4.1% · Sentiment: 🔥🔥🔥🔥
5Insta CarouselView post ↗
A midwest princess é O MOMENTO! 🦄 ✨ Superar a @ChappellRoan no #LollaBR? Good Luck, babe! 💕
59.6k engagements · Engagement Rate 4.0% · Sentiment: 🥶