🇺🇸 Welcome to Rockville 2026

Latest edition7-10 May 2026

LocationDaytona Beach, FL, United States

Real-Time Online Performance (1st Showday to 5 days after last showday)

286 postsi1.9m engagementsi3.7% Real-Time ERi25.8m video viewsi1.8m likesi18.6k commentsi38.6k sharesi37.7k savesiSentiment: 🔥🔥🔥i

GenresRock · Metal

Daily capacity50,000

OwnershipCompany: Danny Wimmer Presents / Group: Danny Wimmer Group

LinksWebsite · Instagram (249.8k followers) · TikTok (50.1k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

65.2

2026

FEI

🌎 Ranked: #38 Worldwide

🇺🇸 Ranked: #16 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #22 in the World for Rock•🇺🇸 Ranked: #8 in United States for Rock•🌎 Ranked: #4 in the World for Metal•🇺🇸 Ranked: #3 in United States for Metal•🌎 Ranked: #22 in the World for Rock•🇺🇸 Ranked: #8 in United States for Rock•🌎 Ranked: #4 in the World for Metal•🇺🇸 Ranked: #3 in United States for Metal•

For Real-Time Posting Volume (286)

🌎 Ranked: #9 in the World

🇺🇸 Ranked: #7 in United States

For Real-Time Posting Volume (286)

🌎 Ranked: #9 in the World

🇺🇸 Ranked: #7 in United States

For # Total Engagements (1.9m)

🌎 Ranked: #13 in the World

🇺🇸 Ranked: #11 in United States

For Real-Time Engagement Rate (3.7%)

🌎 Ranked: #82 in the World

🇺🇸 Ranked: #26 in United States

For Sentiment Rating (🔥🔥🔥)

🌎 Ranked: #153 in the World

🇺🇸 Ranked: #29 in United States

What's shaping this score?

Massive reach, TikTok dominance, sentiment gap

What's Working

Its video travels. Reels and TikToks from Welcome to Rockville reach audience sizes only a handful of festivals on the planet ever see.

TikTok is where this festival lands hardest: it turns more of its reach into reactions than in the top 25% of TikTok accounts, a sharp contrast to its Instagram performance where fewer viewers react relative to the reach those posts pull in.

Its posts caught more reactions across a single edition than almost any festival on the planet manages, and more reactions than all but two Metal festivals worldwide.

The feed never went quiet: a steady run of real-time content kept the audience in the moment all weekend. During the PAW (peak attention window), Welcome to Rockville posted 43 times a day on Instagram and 27 times a day on TikTok, both meeting the live coverage benchmark.

Private to the festival team

4 findings for Welcome to Rockville — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta ReelView post ↗
The House of Wolves opened its doors in Daytona... and BMTH unleashed the chaos. 🎥: @samshapiromedia
90.0k engagements · Engagement Rate 30.0% · Sentiment: 🔥🔥🔥
2TikTokView post ↗
The House of Wolves opened its doors in Daytona... and @BRING ME THE HORIZON unleashed the chaos.
85.0k engagements · Engagement Rate 28.3% · Sentiment: 🔥🔥🔥🔥
3Insta ReelView post ↗
“I’ll sing.” That one sentence from a 15 year old @olobersykes changed everything 😭 From jumping on stage fo
78.8k engagements · Engagement Rate 26.3% · Sentiment: 🔥🔥🔥🔥
4TikTokView post ↗
queen @☆ V I R A ☆ #rockville
61.9k engagements · Engagement Rate 20.7% · Sentiment: 🔥🔥🔥🔥
5Insta CarouselView post ↗
Delicate until it isn’t. 🔪 @violentvira 📸 : @justnjames_
47.0k engagements · Engagement Rate 15.7% · Sentiment: 🔥