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🇺🇸 Under the Big Sky 2026

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Latest edition17-19 Jul 2026

LocationWhitefish, MT, United States

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Real-Time Online Performance (1st Showday to 5 days after last showday)

71 postsi72.2k engagementsi1.6% Real-Time ERi931.4k video viewsi71.4k likesi856 commentsiSentiment: 🔥🔥🔥🔥i

GenresCountry

Daily capacity20,000

OwnershipIndependent

LinksWebsite · Instagram (101.8k followers) · No official TikTok

FESTIVAL ENGAGEMENT INDEX SCORE

41.5

2026

FEI

🌎 Ranked: #159 Worldwide

🇺🇸 Ranked: #34 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #12 in the World for Country•🇺🇸 Ranked: #8 in United States for Country•🌎 Ranked: #12 in the World for Country•🇺🇸 Ranked: #8 in United States for Country•

For Real-Time Posting Volume (71)

🌎 Ranked: #126 in the World

🇺🇸 Ranked: #30 in United States

For Real-Time Posting Volume (71)

🌎 Ranked: #126 in the World

🇺🇸 Ranked: #30 in United States

For # Total Engagements (72.2k)

🌎 Ranked: #154 in the World

🇺🇸 Ranked: #34 in United States

For Real-Time Engagement Rate (1.6%)

🌎 Ranked: #193 in the World

🇺🇸 Ranked: #39 in United States

For Sentiment Rating (🔥🔥🔥🔥)

🌎 Ranked: #44 in the World

🇺🇸 Ranked: #8 in United States

What's shaping this score?

Hot comments, silent feeds

What's Working

Read the comments and it is overwhelmingly people who had a good time, a warmer response than three quarters of festivals worldwide get. The sentiment stands among the top 25% of all festivals on the planet.

Under the Big Sky posted 23 times a day during the PAW (peak attention window) across its three show days. That is genuine day-in, day-out output and it only ranks lower per-day against shorter festivals that burst-post, but it is still below the 25 to 50 live-coverage standard.

Private to the festival team

8 findings for Under the Big Sky — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta ReelView post ↗
Still thinking about this one 🔥 @stephen.wilson.jr #UTBS26
4.6k engagements · Engagement Rate 4.5% · Sentiment: 🔥🔥🔥🔥🔥
2Insta ReelView post ↗
@ryanbinghamofficial return to the Ranch 🏔️ #UTBS26
3.5k engagements · Engagement Rate 3.5% · Sentiment: 🔥🔥🔥🔥🔥
3Insta CarouselView post ↗
Sunshine, good people, and a lot lot of country music 🌞📸
3.5k engagements · Engagement Rate 3.4%
4Insta ReelView post ↗
@ryanbinghamofficial 🤝 his lil yorkie
3.3k engagements · Engagement Rate 3.2% · Sentiment: 🔥🔥🔥🔥
5Insta CarouselView post ↗
The kinda headliner we like. @zachtop 🤠 #UTBS26
3.0k engagements · Engagement Rate 2.9% · Sentiment: 🔥🔥🔥🔥🔥