🇲🇽 Tecate Pa'l Norte 2026

Latest edition27-29 Mar 2026

LocationMonterrey, Mexico

Real-Time Online Performance (1st Showday to 5 days after last showday)

353 postsi1.1m engagementsi6.0% Real-Time ERi26.8m video viewsi3.2m likesi21.9k commentsi29.1k sharesi37.4k savesiSentiment: 🔥🔥🔥i

GenresPop · Rock · Latin · Alternative · Indie

Daily capacity100,000

OwnershipCompanies: Apodaca Group, OCESA / Group: Live Nation

LinksWebsite · Instagram (709.7k followers) · TikTok (1.5m followers)

FESTIVAL ENGAGEMENT INDEX SCORE

73.4

2026

FEI

🌎 Ranked: #15 Worldwide

🇲🇽 Ranked: #1 in Mexico

✗ Not yet TagMix-Enabled

🌎 Ranked: #10 in the World for Pop•🇲🇽 Ranked: #1 in Mexico for Pop•🌎 Ranked: #8 in the World for Rock•🇲🇽 Ranked: #1 in Mexico for Rock•🌎 Ranked: #1 in the World for Latin•🇲🇽 Ranked: #1 in Mexico for Latin•🌎 Ranked: #4 in the World for Alternative•🇲🇽 Ranked: #1 in Mexico for Alternative•🌎 Ranked: #4 in the World for Indie•🇲🇽 Ranked: #1 in Mexico for Indie•🌎 Ranked: #10 in the World for Pop•🇲🇽 Ranked: #1 in Mexico for Pop•🌎 Ranked: #8 in the World for Rock•🇲🇽 Ranked: #1 in Mexico for Rock•🌎 Ranked: #1 in the World for Latin•🇲🇽 Ranked: #1 in Mexico for Latin•🌎 Ranked: #4 in the World for Alternative•🇲🇽 Ranked: #1 in Mexico for Alternative•🌎 Ranked: #4 in the World for Indie•🇲🇽 Ranked: #1 in Mexico for Indie•

For Real-Time Posting Volume (353)

🌎 Ranked: #7 in the World

🇲🇽 Ranked: #1 in Mexico

For Real-Time Posting Volume (353)

🌎 Ranked: #7 in the World

🇲🇽 Ranked: #1 in Mexico

For # Total Engagements (1.1m)

🌎 Ranked: #27 in the World

🇲🇽 Ranked: #2 in Mexico

For Real-Time Engagement Rate (6.0%)

🌎 Ranked: #20 in the World

🇲🇽 Ranked: #2 in Mexico

For Sentiment Rating (🔥🔥🔥)

🌎 Ranked: #145 in the World

🇲🇽 Ranked: #2 in Mexico

What's shaping this score?

Mexico's engagement leader, TikTok dominance, sentiment gap

What's Working

When Tecate Pa'l Norte posts, people react. Three quarters of festivals worldwide see fewer people stop and engage with what they put out.

Its Reels and TikToks reach audience sizes that only a handful of festivals anywhere on the planet ever touch. The video travels further than almost every comparable account.

Tecate Pa'l Norte performs at a similar level on both Instagram and TikTok, each measured against other accounts on its own platform. Instagram lands in the top 25% among Instagram accounts and TikTok in the top 10% among TikTok accounts. Most festivals lean hard on one channel and let the other drift; this one does not.

The feed never went quiet. A steady run of real-time content kept the audience in the moment all weekend, with 84 posts per day on Instagram and 33 per day on TikTok during the PAW (peak attention window).

Its posts caught more likes, comments and shares across the run than three quarters of festivals worldwide. People are returning to save these clips, and they only save what they intend to come back to.

Private to the festival team

3 findings for Tecate Pa'l Norte — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1TikTokView post ↗
SI SI SI 🗣️ @Jackson Wang 王嘉爾 잭슨
301.5k engagements · Engagement Rate 13.6% · Sentiment: 🔥
2Insta ReelView post ↗
¡SI SI SI! 🗣️ TE AMAMOS @jacksonwang852g7 ✨
197.1k engagements · Engagement Rate 8.9% · Sentiment: 🔥🔥🔥🔥
3Insta CarouselView post ↗
Un show increíble en casa! Gracias por rockear con nosotros! LOS AMAMOOOS @tecatepalnorte!!! 🤘🏻🦁🫶🏻 #thewarn
111.4k engagements · Engagement Rate 5.0% · Sentiment: 🔥🔥🔥🔥🔥
4Insta ReelView post ↗
Contando las horas para verte @feliciathegoat 🥹🫶🏻 #TecatePalNorte 👉🏻 Boletos sin cargo por servicio en taqui
98.9k engagements · Engagement Rate 4.5% · Sentiment: 🔥🔥🔥🔥
5Insta ReelView post ↗
Todas las estrellas sonaron con @zoetheband esta noche 🪐
79.5k engagements · Engagement Rate 3.6% · Sentiment: 🔥🔥🔥