🇨🇭 Openair Frauenfeld 2026

Latest edition9-11 Jul 2026

LocationFrauenfeld, Switzerland

Real-Time Online Performance (1st Showday to 5 days after last showday)

66 postsi229.2k engagementsi2.5% Real-Time ERi6.9m video viewsi+0.2% follower growthi227.0k likesi2.3k commentsiSentiment: 🔥🔥🔥i

GenresHip-Hop

Daily capacity50,000

OwnershipCompany: Live Nation Switzerland / Group: Live Nation

LinksWebsite · Instagram (173.7k followers) · TikTok (68.9k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

53.9

2026

FEI

🌎 Ranked: #91 Worldwide

🇨🇭 Ranked: #3 in Switzerland

✗ Not yet TagMix-Enabled

🌎 Ranked: #20 in the World for Hip-Hop•🇨🇭 Ranked: #1 in Switzerland for Hip-Hop•🌎 Ranked: #20 in the World for Hip-Hop•🇨🇭 Ranked: #1 in Switzerland for Hip-Hop•

For Real-Time Posting Volume (66)

🌎 Ranked: #129 in the World

🇨🇭 Ranked: #5 in Switzerland

For Real-Time Posting Volume (66)

🌎 Ranked: #129 in the World

🇨🇭 Ranked: #5 in Switzerland

For # Total Engagements (229.2k)

🌎 Ranked: #92 in the World

🇨🇭 Ranked: #3 in Switzerland

For Real-Time Engagement Rate (2.5%)

🌎 Ranked: #143 in the World

🇨🇭 Ranked: #4 in Switzerland

For Sentiment Rating (🔥🔥🔥)

🌎 Ranked: #142 in the World

🇨🇭 Ranked: #6 in Switzerland

What's shaping this score?

Strong reach, weak conversation, TikTok absent

What's Working

Its posts caught more reactions than all but two festivals in Switzerland, placing Openair Frauenfeld among the country's most-watched festival accounts.

Its Reels and TikToks pull in views above the average for festivals worldwide, so the clips that do go out find an audience.

Instagram carries the full weight of the coverage at 22 posts per day during the PAW (peak attention window), a genuine day-in, day-out commitment that only falls short against festivals that compress their entire output into a shorter burst.

Private to the festival team

6 findings for Openair Frauenfeld — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta ReelView post ↗
SWITZERLAND WE LOVE Y’ALL 🇨🇭
21.3k engagements · Engagement Rate 8.8% · Sentiment: 🔥🔥🔥🔥
2Insta ReelView post ↗
Slayr am #OAF26 ! . Folge jetzt @srfbounce für exklusive Konzert-Highlights des Openair Frauenfeld 2026! LET‘S
20.4k engagements · Engagement Rate 8.4% · Sentiment: 🔥🔥🔥
3Insta CarouselView post ↗
@praiseche before his show ❤️‍🔥 #OAF26 #festival #underground #che
12.2k engagements · Engagement Rate 5.0% · Sentiment: 🔥🔥🔥🔥
4Insta ReelView post ↗
Swae Lee am #OAF26 ! . Folge jetzt @srfbounce für exklusive Konzert-Highlights des Openair Frauenfeld 2026! LE
11.3k engagements · Engagement Rate 4.6% · Sentiment: 🔥
5Insta ReelView post ↗
THE DOORS ARE OPEN🔥🔥 Wir freuen uns auf euch!!❤️‍🔥 See you at Openair Frauenfeld! 🎤 #OAF26 #festival #hiphop
8.4k engagements · Engagement Rate 3.5% · Sentiment: 🔥