🇺🇸 Movement Music Festival 2026

Latest edition23-25 May 2026

LocationDetroit, MI, United States

Real-Time Online Performance (1st Showday to 5 days after last showday)

160 postsi145.9k engagementsi3.0% Real-Time ERi1.2m video viewsi141.0k likesi3.7k commentsi754 sharesi511 savesiSentiment: 🔥🔥🔥i

GenresElectronic

Daily capacity30,000

OwnershipIndependent

LinksWebsite · Instagram (159.3k followers) · TikTok (8.0k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

38.1

2026

FEI

🌎 Ranked: #172 Worldwide

🇺🇸 Ranked: #37 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #84 in the World for Electronic•🇺🇸 Ranked: #14 in United States for Electronic•🌎 Ranked: #84 in the World for Electronic•🇺🇸 Ranked: #14 in United States for Electronic•

For Real-Time Posting Volume (160)

🌎 Ranked: #38 in the World

🇺🇸 Ranked: #16 in United States

For Real-Time Posting Volume (160)

🌎 Ranked: #38 in the World

🇺🇸 Ranked: #16 in United States

For # Total Engagements (145.9k)

🌎 Ranked: #111 in the World

🇺🇸 Ranked: #26 in United States

For Real-Time Engagement Rate (3.0%)

🌎 Ranked: #115 in the World

🇺🇸 Ranked: #32 in United States

For Sentiment Rating (🔥🔥🔥)

🌎 Ranked: #140 in the World

🇺🇸 Ranked: #27 in United States

What's shaping this score?

TikTok surge, Instagram steady, comments cool

What's Working

TikTok is where Movement lands hardest: it turns more of its reach into reactions than the top half of TikTok accounts, a rare strength on a platform where most festivals struggle to convert viewers into engagers.

The feed never went quiet: a steady run of real-time content kept the audience in the moment all weekend, with 38 posts per day on Instagram during the PAW (peak attention window) hitting the live coverage benchmark and holding the standard across both platforms.

Its posts caught a middling haul of likes, comments and shares overall, but Instagram delivered the bigger reaction volume, anchoring the festival's engagement across the event.

Private to the festival team

6 findings for Movement Music Festival — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta Post (static)View post ↗
A special place for special connections 🧡 Got a Movement missed connection of your own? Drop it below. We’re
5.3k engagements · Engagement Rate 66.3% · Sentiment: 🔥🔥🔥
2Insta CarouselView post ↗
This weekend keeps finding new ways to top itself. Day 2 was all heart 🫶
5.2k engagements · Engagement Rate 65.0% · Sentiment: 🔥🔥🔥🔥
3Insta Post (static)View post ↗
Accidentally one of the hardest photos of the weekend 🔥 @kolegajj 🤝 @hi_mija 🤝 @boysnoize
4.8k engagements · Engagement Rate 59.9% · Sentiment: 🔥🔥🔥
4Insta ReelView post ↗
Ending Day 1 in total surrender ⚔️
4.3k engagements · Engagement Rate 53.8% · Sentiment: 🥶🥶
5Insta CarouselView post ↗
This time last week Detroit was moving differently 🧡
3.9k engagements · Engagement Rate 48.9% · Sentiment: 🔥🔥🔥🔥🔥