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🇺🇸 BottleRock Napa Valley 2026

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Latest edition22-24 May 2026

LocationNapa, CA, United States

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Real-Time Online Performance (1st Showday to 5 days after last showday)

491 postsi1.1m engagementsi0.8% Real-Time ERi111.3m video viewsi1.0m likesi15.0k commentsi6.8k sharesi12.4k savesiSentiment: 🔥🔥🔥i

GenresRock · Pop

Daily capacity40,000

OwnershipCompany: BottleRock Napa Valley / Group: Live Nation

LinksWebsite · Instagram (217.0k followers) · TikTok (33.3k followers)

FESTIVAL ENGAGEMENT INDEX SCORE

68.0

2026

FEI

🌎 Ranked: #29 Worldwide

🇺🇸 Ranked: #13 in United States

✗ Not yet TagMix-Enabled

🌎 Ranked: #18 in the World for Rock•🇺🇸 Ranked: #7 in United States for Rock•🌎 Ranked: #16 in the World for Pop•🇺🇸 Ranked: #4 in United States for Pop•🌎 Ranked: #18 in the World for Rock•🇺🇸 Ranked: #7 in United States for Rock•🌎 Ranked: #16 in the World for Pop•🇺🇸 Ranked: #4 in United States for Pop•

For Real-Time Posting Volume (491)

🌎 Ranked: #3 in the World

🇺🇸 Ranked: #3 in United States

For Real-Time Posting Volume (491)

🌎 Ranked: #3 in the World

🇺🇸 Ranked: #3 in United States

For # Total Engagements (1.1m)

🌎 Ranked: #28 in the World

🇺🇸 Ranked: #14 in United States

For Real-Time Engagement Rate (0.8%)

🌎 Ranked: #219 in the World

🇺🇸 Ranked: #42 in United States

For Sentiment Rating (🔥🔥🔥)

🌎 Ranked: #133 in the World

🇺🇸 Ranked: #26 in United States

What's shaping this score?

Video reach that few match, TikTok still learning

What's Working

Its Reels and TikToks reach audience sizes only a handful of festivals on the planet ever see, placing the video in the top 10% of all festivals worldwide.

Instagram is where BottleRock lands hardest: the platform turns more of its reach into reactions than in the top 25% of Instagram accounts, and the bigger reaction haul comes from there.

Its posts caught more likes, comments and shares across the run than three quarters of festivals worldwide, a haul that sits in the top 25% globally.

The feed never went quiet: during the PAW (peak attention window), BottleRock posted 114 times a day on Instagram and 49 times a day on TikTok, a steady run of real-time content that kept the audience in the moment all weekend and cleared the live coverage benchmark on both platforms.

Private to the festival team

4 findings for BottleRock Napa Valley — the honest negatives and the recommendations that fix them — are visible only to the festival's authorised representatives, free of charge.

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Most engaging posts, this edition

1Insta ReelView post ↗
2 minutes of Ludacris playing “Baby” ‼️ 🎥: @respectivecollective
141.9k engagements · Engagement Rate 56.7% · Sentiment: 🔥🔥🔥🔥🔥
2TikTokView post ↗
food says everything… your crew just proved it @HelloFresh US
38.6k engagements · Engagement Rate 15.4% · Sentiment: 🥶
3Insta ReelView post ↗
living our teenage dreams
29.5k engagements · Engagement Rate 11.8% · Sentiment: 🔥🔥🔥🔥
4Insta ReelView post ↗
The fits are INSANE ‼️ #backstreetboys #bottlerock
27.7k engagements · Engagement Rate 11.1% · Sentiment: 🔥🔥🔥🔥🔥
5Insta Post (static)View post ↗
peak
27.4k engagements · Engagement Rate 11.0% · Sentiment: 🔥🔥🔥